I have debating writing a post like this for months now, but I couldn’t find the words. As a professional photographer for a near decade, I becoming increasingly frustrated with the “new” photography industry. Maybe frustrated isn’t the word I am looking for. I am saddened.
Over the last year and a half I have been blessed to see hundreds of photographers work through The FILM Project review process. Getting to know these photographers has been absolutely amazing! I watch their work, admire their skill, envy their commitment and watch their businesses from afar. See when I started FILM, my business EPIC PHOTOGRAPHY. . . . well, it pretty much became non-existent. I went from doing multiple sessions per week to doing one per month, if I was lucky. Watching our photographers has made me feel connected. I guess I will admit, I kinda have almost been vicariously living through them.
All of this watching and learning has led me to listen deeper to their frustrations, struggles and concerns. This has taught me a ton about the current state of our industry. The good, the bad, and the in-between. The thing that stands out the most in my mind is the shift I have seen in the desires of the clients. . . what matters most to them, the value they place on quality photography vs. sacrificing that quality for a better price.
I know, I know. . . . Whoa! I am not saying that these clients pick crap photography to save a buck. I am saying that when weighing a stellar photographer’s packages who may be $$$ to a not so good photographer who is charging $$ for a session and a disc, two hours of their time, unlimited outfit changes, a book, prints and the kitchen sink, who are they choosing? Do they even know how to choose an awesome photographer? Do they know what they are looking at when they are browsing packages online? Or are they just choosing the photographer in their circle of friends? Because, lets face it. . . we all know there are hundreds of photographers in each area now days. I remember back in the day (when I was choosing my senior photographer,) there were a total of 4 in Grant County, IN. Yeah. . . pretty sure we have at least 200 now! That can become very confusing to clients and its almost guaranteed everyone knows a photographer personally (in their circle.)
Pondering all of this and trying to come up with a better way to educate clients and photographers, I stumbled across this amazing site which has done it all for me Ahhhhhh YES!!!! So. . . over the next few months I will be re-posting some of their words of wisdom, tips, and ideas.
This first post is about Pricing. Please take a few minutes to take a peek. Lots of great info here for both clients and photographers. ENJOY!